02, Social Media
Social Media Management in Dubai
Strategy, content, posting and community handled by one team. You run the business, we run the accounts.
Social media management for Dubai businesses
Most small business owners in Dubai know their social media should be better. The problem is never intent, it is time. You open the app meaning to post, a supplier calls, and three weeks later the last thing on the grid is a photo from a launch that already happened.
Inconsistency is what kills accounts here. Dubai is a city where people check an Instagram profile before they book a table, a treatment or a viewing. If the last post is from March, that decision is already made, and no amount of paid spend fixes a profile that looks abandoned.
We take the whole thing off your desk. Strategy, shoot days, captions, posting, replies and reporting. You approve a calendar once a month and then you get on with the business. Everything is filmed here, so your content shows your actual space and your actual team rather than a stock library version of Dubai.
Scope
What's included in our social media management
Content strategy and calendar
A month planned before anything is filmed.
Instagram and TikTok content
Shot in Dubai, cut for each platform.
Copywriting and captions
Written to sound like you, not like a template.
Hashtag and keyword research
Search matters on social now, so we treat it that way.
Posting and scheduling
Consistent output without you touching the app.
Community management and DMs
Comments answered, enquiries handled fast.
Story management
Daily stories that keep the account alive between posts.
Monthly analytics reporting
What worked, what we cut, what changes next month.
Profile and bio optimisation
So the traffic we send actually converts.
Channels
Platforms we manage
Reels first, with grid and stories built around them. This is where most Dubai buying decisions start.
TikTok
Native, faster, less polished. We write for search as well as the feed.
Founder-led posts and company updates for B2B brands that sell to other businesses.
Mostly a distribution and ads channel. We repurpose rather than create separately.
YouTube Shorts
A second life for vertical content, with titles written for search.
How much does social media management cost in Dubai?
The honest range in Dubai runs from around AED 1,500 a month at the freelance end to AED 20,000 and up with a large agency. The cheap end is usually scheduling only, meaning you still have to produce the content. The expensive end buys you a team, most of which you never meet.
We sit in the middle and include production in every plan, starting at AED 3,000 a month. If you want the full breakdown of what drives those numbers, read our guide on social media marketing costs in Dubai, and our overview of what social media management involves in Dubai.
Packages
Social media management packages.
Every plan includes content production, posting and reporting. Start where the volume makes sense and move up when the results ask for it.
Monthly subscriptions, no long-term contracts. Tap subscribe and you'll be connected to me directly on WhatsApp.
Starter Creator
Best for small businesses starting on social media.
- 3 UGC videos per month
- 8 edited pictures
- 1 content strategy call
- Trending audio research
- Basic captions
Growth Brand
Most popular, for brands ready to scale.
- 9 UGC videos per month
- 15 to 20 photos
- Scripting
- Monthly content calendar
- Social media optimization
- Content strategy call
- Priority delivery
Viral Content
For brands going all in on short-form.
- 20+ short-form videos / month
- Weekly shoots
- Trend forecasting
- Hook writing
- Ad creatives
- Full social media management
- Performance analytics
- Dedicated account manager
Custom plan
Need something tailored to your brand?
Book a free consultation and we'll build a package around your goals, audience, and budget.
Approach
Why work with a boutique studio instead of a big agency
You work directly with Mercedes
The person planning your content is the person filming it and reading the numbers.
Faster turnaround
No approval chain. Feedback on Monday means a revised cut the same week.
No junior account handlers
You are not the training account for someone six months into the job.
Content shot in Dubai, not stock
Your space, your team, your product. Nothing bought from a library.
Results
Tested on my own account first
I built my own Instagram to 11.2k followers in two months, organically, with one Reel reaching 1.6 million views. That was the testing ground for the formats and hooks we now use for clients. I wrote up exactly how it happened, including what failed.
Read the 0 to 11.2k followers case studyFAQs
Social media management FAQs
How much does social media management cost in Dubai?
Most agencies in Dubai sit between AED 2,500 and AED 20,000 a month depending on whether content creation is included. Our plans start at AED 3,000 a month for 3 UGC videos, 8 edited photos and a strategy call, AED 8,000 for 9 videos with a full content calendar, and AED 15,000 for 20 or more videos a month with full management.
Do you create the content or just post it?
We create it. Every plan includes filming and editing, because scheduling on its own does not grow an account. If you already have footage you want used, we will cut it and fold it into the calendar alongside what we shoot.
Is there a minimum contract?
No long lock-in. Plans run month to month. We ask for three months to judge results properly, since the first month is mostly testing hooks and formats, but you are free to stop, pause or change plan at any point.
Do you run paid ads too?
Yes. Ad campaigns sit under our marketing service, and the creatives come from the same content we film for you. Every video is delivered with paid usage rights, so we can put budget behind a post that is already performing organically.
Do you work with businesses outside Dubai?
Yes. We work with brands across the UAE and internationally. Shoots happen in Dubai, so for clients outside the country we either film products sent to us or plan a shoot day around a visit, and everything else runs remotely.
How do we get started?
Book a free consultation. We look at your accounts, tell you honestly what we would change first, and put a plan together around your goals and budget. If it fits, we usually have the first shoot booked within a week.
Ready when you are
Let's take the accounts off your desk.
Get in touch
Tell us what you need.
Drop your details and a short brief. We come back within a day with next steps, pricing, and timing.